Real Estate Marketing Has Arrived

We’re proud to announce that we’ve partnered with the Real Estate marketing agency, Cave Social to offer a wide range of services to our clients.

Watch the video above to a get a glimpse into the tone we want to set moving forward.

We’re here to disrupt technology, serve our clients’ needs and provide beautifully designed real estate websites.

Technology and the Real Estate Industry

Technology has no doubt impacted many different aspects of our lives throughout the United States (and really the world). One sector greatly impacted by the growth and advancement of technology is real estate. With more and more buyers and investors beginning their search online, a tech-forward website and customer relationship management (CRM) software is a must for any company, office or agent looking to be a heavy hitter in today’s real estate business.

But why is keeping up with changing technologies important, and why is it important for the real estate industry?

It’s a matter of fact that we now live in a digital age. Paper resources have seen a strong decline in recent years, especially newspapers and magazines. In 2015 alone, “weekday [newspaper] circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010.” With print media resources steadily declining, more and more consumers are taking to the internet. As of 2012, 90 percent of home buyers searched online at some point during their home buying process (NAR 2012 Profile of Home Buyers and Sellers), and in 2016 79 percent of recent home buyers found online websites as the most useful resource in their property search (NAR 2016 Profile of Home Buyers and Sellers). The real estate industry has been one of the biggest influenced by society’s shift to internet resources, and with the advent of better smart phones and tablets, more and more buyers and investors are using online resources to find the information they’re looking for.

As a real estate technology company, Reliance Network stresses the importance of keeping up with changing technologies. Not only for our own benefit (we are a technology company), but more importantly for the benefit of our clients. When companies don’t keep up with changing technologies, they risk a lot. Not only is there the risk of falling behind the competition, companies also risk becoming irrelevant in their field, missing out on new opportunities and ultimately falling into obscurity.

A major part of business is competition. If there was no competition in a market, there would be less incentive for a company to try to do better year-to-year. In the real estate industry, competition throughout the U.S. is fierce, especially in certain regional markets. With strong competition, a real estate company needs to be able to provide a product that is equal or better than that of the competition. The same can be said for a company’s technology, especially for those companies that rely on competitive and forward technology. Real estate companies need websites and CRM systems capable of handling heavy traffic, multiple user inquiries, multiple MLSs, and the site needs to provide a modern and intuitive user experience. If a company chooses to disregard the need for expanding and improving technology on a regular basis, it’s going to fall behind the competition.

Many of us have heard the phrase “the customer is always right.” While over time that phrase has been altered to make it seem like every customer is right, it was originally meant as a reminder to companies and business owners to market to the customer, not to the company’s own needs and wants. If buyers, sellers and investors are using the internet to search for properties and make inquiries, real estate companies need to fulfill that need by providing modern, fast and intuitive websites. If customers are using their smart phones and tablets for searches and inquiries (as of 2014, 50 percent of buyers used a mobile website or application in their home search) (NAR 2014 Profile of Home Buyers and Sellers), real estate companies need websites that are not only tech-forward but also responsive and suited to desktop, mobile and tablet use. A company that ignores the needs and wants of its customers will ultimately become irrelevant in its field as said clients jump ship for another option. To stay relevant, a company needs to adapt and change, especially if its customers change.

Every business has a need for long term stability and growth, and that need is echoed in its technology. In the tech field, the risk of missing new opportunities is a huge impetus to offer new ideas or services to consumers, especially in real estate. Tech forward companies actively look for new applications they can offer to customers because they know what’s new today will become standard tomorrow. Ten years ago the idea of sharing property listings on social media platforms was unheard of because social media was relatively new. Now, applications like Facebook, Pinterest, Twitter and more have become important parts of modern marketing because of the number of people using social media platforms every day. A company that chooses not to be tech forward is taking a huge risk in today’s market. Real estate is no different. Knowing that “78% of new home shoppers visit 3+ sites prior to taking action on a real estate site” (Google & Complete New Home Shopper Survey, 2012), it’s never been more important for a real estate company to invest in technology and offer its agents and customers a modern and forward thinking online experience if it expects to be successful and competitive in the ever changing and evolving U.S. real estate market.

Reliance Network Hires Experienced Real Estate Software Sales Executive

LAKE OSWEGO, OR – September 14, 2016 – Reliance Network, a software developer that builds and integrates business technology for the real estate industry, has hired Gwyneth Iredale to join their team of real estate technology experts.

As the new Business Development and Client Relations Manager, Iredale brings over 25 years experience in software, of which eight years were specific to real estate, with a foundation in account management, branding and marketing.

“It’s an exciting time for Reliance Network and I am honored to represent this forward-thinking software developer. The company continually innovates technology that allows clients to connect more easily and effectively with home buyers and sellers, especially millennials,” explained Iredale. “I am surrounded by a talented team that’s well versed in the intersection of technology, real estate and home owners’ expectations.”

Most recently, Iredale was an Account Manager for enterprise software products at Symantec and Veritas, selling to IT directors and C-level executives. “Being able to speak on the same level as IT directors and CTOs at top real estate companies will allow me to better communicate the business value we bring with our software-as-a-service platform. I draw from my experience in real estate marketing software an understanding of our customers and their need for a robust solution that handles multiple database feeds and constant data manipulation with incredible attention to detail.”

“Gwyneth brings a fresh perspective and focus on marketing and business development, and expands account management services as we grow our client base. This supports our mission to continually evolve, staying agile for tomorrow’s fast changing demands, and to outpace and outperform the competition, reflecting the priorities and real needs of our clients,” said Sean McRae, CEO of Reliance Network. “Gwyneth will help give us visibility and acquire new clients while maintaining Reliance Network’s commitment to outstanding service.”

The company has relaunched a suite of responsive website marketing solutions and tools designed for and used by top real estate brokerages, sales professionals and their clients. “The updates to the BrokerCloud platform include ‘Search3’ for a responsive home search experience on any device; ‘CRM3’, our cloud-based client relationship management system integrated with lead management; prospecting automation; and more, making this the industry’s most comprehensive solution,” adds McRae.

The Keyes Company Unveils Refreshed Website with Innovative Search Platform

Miami, FL (June 28, 2016) – The Keyes Company is pleased to introduce the updated Keyes.com, our new brokerage website boasting a brand-new, innovative search platform with a touch-centric, mobile-to-Ultra HD experience. The entire responsively-designed site was created in partnership with Reliance Network, one of the largest suppliers of real estate business and technology solutions.

“With over 80% of all buyers using the internet in their home search process (2015 National Association of Realtors® Home Buyer and Seller Generational Trends), it is essential for us to provide a site that works for our consumers across all devices,” said Wendi Iglesias, Chief Information Officer for The Keyes Company. “We are committed to offering the best technology advancements in real estate to ensure we are providing the best online search experience for our visitors.”

Communication Devices

Within the new responsive design and search platform, consumers are able search by details important to their needs – including a specific neighborhood or school district boundary. They are able to take it a step further and define their desired location with our polygon tool. Furthermore, users have the ability to choose how they would like to view property search results, whether by map, photo gallery or a hybrid of both.

Additional features of Keyes.com allow consumers to view property information and market stats without leaving their property matches – streamlining their home search process and saving valuable time. Consumers can see property details in an overlay showing full listing information, spectacular images, inquiry submission, and ability to save a property they like as a Favorite in just ONE click and sign up to receive a dynamically generated market report with stats and trends on areas of interest.

About The Keyes Company:
The Keyes Company is a leader in the real estate industry. Independently owned and operated since, 1926, Keyes’ 35+ offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia – with 2,500+ talented and dedicated Associates. In addition to our vast network of local Associates and experts, the Keyes family also expands your reach with the best Associates around the globe thanks to our partnership with Leading Real Estate Companies of the World®. For more information, visit www.Keyes.com

About Reliance Network:
Reliance Network, is the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including real estate company and agent websites (Real Estate Web Site Solutions), contact and lead management (Real Estate CRM) and full service training, support and virtual assistance. With deep roots in large real estate brokerage operations, Reliance has a core understanding and proven track record of developing innovative products for the world’s leading real estate companies. The cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by a reliable technology partner. Founded in October 2001, with its roots dating back to 1995, Reliance Network operates in over 700 MLS markets, serving more than 100 leading brokers, receives over 4.8 million unique site visits per month, and sends out over 27 million CRM emails per month from agents to consumers. Headquartered in Lake Oswego, Oregon.

Reliance Network and Logical Position Announce Partnership for Real Estate Industry


Logical + Reliance

Reliance Network and Logical Position’s partnership will provide additional SEO, SEM, and marketing opportunities for Reliance Network clients; real estate brokerages, offices and agents nationwide.

PORTLAND, Ore. — As part of its strategy to provide cutting-edge products to clients, Reliance Network, one of the largest suppliers of real estate business and technology solutions, has announced a newly formed partnership with Logical Position, a leading digital marketing agency with numerous accolades including an Inc. 500 company award, Google Adwords Premier SMB Partner and Bing Ads Elite SMB Partner.

“Our strategic partnership with Logical Position will have a substantial impact on our clients’ websites, providing an invaluable addition to our commitment to deliver the industry’s best real estate website platform,” said Sean McRae, CEO of Reliance Network. “The caliber of Logical Position’s results for SEM conversions, PPC, and online lead generation tactics, combined with our current SEO offerings, provide a marketing strategy our clients have wanted. This joint venture allows us to further enhance the SEO architecture of our mobile responsive websites and Search3.”

Logical Position is partnering with Reliance Network to provide its clients with additional options, including:

  • Paid Search Management, also known as Search Engine Marketing (SEM) or Pay Per Click Management (PPC), is the process of bidding through an auction for position on major search engines using Google AdWords and Bing Ads to generate visits and leads quickly and effectively.
  • Search Engine Optimization (SEO) is the process of creating on-page and off-page web content that bolsters the online presence of a website, increasing the authority of the website in order to rank higher organically (naturally) on major search engines without paying a per-click cost.

“We are actively working to expand upon the SEO capabilities of Reliance Network’s platform,” said Chris Vale, VP SEO & Chicago GM at Logical Position. “Our respective teams are joining forces to create a road map for substantial online impact, creating new digital marketing opportunities for real estate clients.”

About Reliance Network:
Reliance Network, is the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including real estate company and agent websites (Real Estate Web Site Solutions), contact and lead management (Real Estate CRM) and full service training, support and virtual assistance. With deep roots in large real estate brokerage operations, Reliance has a core understanding and proven track record of developing innovative products for the world’s leading real estate companies. The cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by a reliable technology partner. Founded in October 2001, with its roots dating back to 1995, Reliance Network operates in over 700 MLS markets, serving more than 100 leading brokers, receives over 4.8 million unique site visits per month, and sends out over 27 million CRM emails per month from agents to consumers. Headquartered in Lake Oswego, Ore.

For more information, visit www.RelianceNetwork.com.

About Logical Position:
Logical Position (LP) is a digital marketing agency with over 100 full-time employees offering pay-per-click (PPC) marketing, search engine optimization and website design to more than 2,000 clients. LP has won consistent accolades as an Inc. 500 company, a Google Premier SMB Partner, a Bing Elite SMB Partner, a Fastest Growing Company (Portland Business Journal), a Top Workplace (The Oregonian), and a 100 Best Company (Oregon Business). Founded in 2010, the firm experienced 4,429 percent revenue growth from 2010 to 2015 despite recession challenges during the company’s launch. Headquartered in Lake Oswego, Ore., LP runs additional offices in Las Vegas and Chicago.

For more information, please visit logicalposition.com and facebook.com/LogicalPosition.

Reliance Network and 3T CONSULTING Announce Partnership

Reliance Network selects 3T CONSULTING as the only approved and dedicated training system for their national platform.

Portland, Ore. – April, 2016 – Reliance Network, in working with its newly formed partner 3T CONSULTING, has announced a joint training program designed specifically for Reliance Network clients.

“With upcoming enhancements and new products being introduced, we knew it was time to increase our support and training reach to and for our clients” said Sean McRae, CEO. “Partnering with David Teefy and his company 3T CONSULTING is a perfect fit. Reliance Network has worked with “Teefy” since 2002 as an employee, client, and now partner. His in-depth knowledge of the Reliance Network products and system is a unique opportunity for us and our clients to benefit through his powerful and unique training and coaching programs.”

April marks the roll out of new training products for Reliance Network clients. 3T CONSULTING will offer the following powerful programs to benefit the knowledge, use and understanding of the Reliance Network platform, to help their clients and increase the market share of their local business.

3T Consulting

Training and Support programs include:

  • New Client Programs for Company/Region/Office onsite onboarding to Reliance Network
  • Individual Onsite office group programs (per day, weekly or throughout the year)
  • Administrator/trainers and Broker/owner training onsite
  • Online conferencing, video training unique to client needs.
  • Individual office and agent services to increase traffic, generate more opportunities and cultivate online consumers.

“The programs that are now available to Reliance Network clients have a proven record that span 14 years. Easy, fun and clearly what brokers and agents want; hands-on and in-person”, said David Teefy, president of 3T CONSULTING. “I’m very proud and honored to be the only authorized and approved, dedicated training vendor on their nationally provided platform.”

For more information
Contact David Teefy at davidteefy@gmail.com  | Call directly 404.313.0487 | Visit Facebook | Read more here!

About 3T Consulting:
3T delivers interactive, easy, fun and productive training and coaching programs thru the Reliance Network Platform. The company newly formed in 2016 provides knowledge that delivers 20 years of online experience and success thru its owner and founder David Teefy. “Teefy” as he is referred to was co-founder and co-creator of Comstock Net Services Inc. in 1994. The first online marketing/website systems for the real estate industry. In 2002 Teefy joined Reliance Network as product developer and trainer. Providing a unique and fresh perspective to increase their clients recruiting, retention, franchise sales and agent revenue streams using the product and tools. That experience combined with the real estate industry knowledge of 20 years has developed into a highly sought after training program specific to the Reliance Network client base.

 

Leading Nebraska Real Estate Companies Home Real Estate & Woods Bros Realty Launch New Websites

HomeRealEstate  Woods Bros RE

Home Real Estate and Woods Bros Realty, both headquartered in Lincoln and owned by HomeServices of America, have debuted new websites with new features.

The companies partnered with Reliance Network to develop the websites.

Reliance specializes in technology for the real estate industry and recently released a new real estate search that caters to the ever-growing percentage of mobile users. WoodsBros.com andHomeRealEstate.com will be the first websites to launch this new search.

The new websites have a home value tool allowing people to enter an address and get three different computer-modeled valuations of their homes, including the Zillow Zestimate value. They also have the ability to enter adjustments for renovations and upgrades or contact a local real estate agent for a more accurate estimate.

The companies also partnered with LiveBy, a Lincoln-based startup, to introduce a beta tool to help match people with their ideal neighborhoods.

LiveBy won the JumpStart Challenge issued by Home and Woods Bros in 2015 and also took part in the NMotion Accelerator program in 2015. It will be expanding the beta test into several markets across the country.

The sites launched the first week of April. You can view them at www.HomeRealEstate.com or www.WoodsBros.com.

Wood_Search3
Search3
What Is My Home Worth? Free Home Value Report.
What Is My Home Worth? Free Home Value Report.

Click here to read the original article.

Reliance Network – Custom Websites

Always custom-built, we will work in collaboration to ensure that your online brand and competitive market needs deliver an innovative, destination experience. When coupled with our exclusive platform of Agent and Specialty/Niche Websites, our clients often realize a 50% or greater increase in overall web traffic.

Check out some of our work here!

Are you interested in more information about Reliance Network & BrokerCloud? Contact us today!

Top Things New Homeowners Should Do Immediately

New Homeowners

 

Are you in the market for a new house? Whether you are looking for a first home or you are changing homes, make sure you take a moment to assess what needs to be changed in your new residence. Use this list as a reference for things you should do when you buy a new house.

Walk Through the House
You’ve just bought a new house – did the previous owner leave things behind? Did anything break during the move? Walk through the property and see what needs to be fixed, replaced or can be removed. This is also a good time to see if anything was left from the move. Be sure to check any outdoor areas as well, as garden pots, hoses, outdoor furniture and even trampolines can get left behind.

Change All the Locks  carpenter at door lock installation This should be a top priority. You might have received a few keys at closing, but who knows how many duplicate keys to your new home are out there. Change all locks on doors that have outside access. This is also a great time to reprogram any garage door openers/remotes/keypads as these things are often overlooked by new owners.

Change Your Address
It’s highly likely you’ll receive mail for the previous owner. Be sure to update your address with the Post Office, your employer, credit card companies, investment companies, all utility companies, and any other company or service you receive mail from. If you do receive mail for the previous owner, write “No Longer at This Address” on the envelope and place it back in the mailbox.

Change Batteries in Smoke and Carbon Monoxide Detectors
These things save lives, and there’s no guarantee that the previous owner practiced good upkeep on these vital parts of your home. Replace all the batteries in the detectors, and make sure to run a test on each detector to make sure it’s in working order. If the house is older, you might want to consider replacing the detectors for more current and up-to-date models. This is also a good time to locate any fire extinguishers in the house, or make a plan on where to place fire extinguishers. Check that the extinguishers are still charged and in working order.

Learn and Label Fuse/Panel BoxCircuit breaker box
You’ve purchased a home – it’s important you understand how it runs! The electrical panel handles all the electricity in your house, and it’s important to know where it’s located in the home and which outlet each circuit goes to. Sometimes the previous owner has already done this for you, but if not, you can do it manually by turning off one breaker at a time and checking which room or rooms have gone dark. It’s also important to locate the main disconnect, which handles all the power to the house and is used in emergency situations.

Put Flashlights in Every Room
No one anticipates the power going out, but it’s best to be ready if it happens. You can buy flashlights are your local hardware or big box store. LED flashlights will last for a long time, and they provide a large amount of light compared to their size. Be sure you have spare batteries, and make sure you have a flashlight in the high traffic areas of your home: kitchen, bedrooms, main bathroom and garage. Flashlights are not only useful when the power is out, but they also come in handy for basic improvement projects and when you need extra light.

Heating PipesLearn Where the Main Water and Gas Shutoffs Are
You have a water leak or a gas leak – do you know how to turn off the water or the gas into the house? Locating the main water and gas shut offs before an emergency will save you time and could possibly save your life. It’s just general good homeowner practice to know where these important fixtures are. The main water shutoff should be located near the water meter, which is either located outside in a warmer climate area and inside in a cooler climate area. If you have natural gas in your home, the main shutoff valve will be located just before the gas meter.

Find The Sewer/Water Lines and Septic Tank
As a homeowner, you’ll likely (at some point) want to do updates to your home. These updates can also include construction in the yard. It’s important to know where your home’s sewer and water lines/pipes are in the yard so you avoid hitting them during any demolition – most of the time, if you hit one on your property, you’re responsible for fixing it, not the utility company. If your new home is on a septic system, it’s incredibly important to know where the septic tank is located and where any septic lines are in the yard.

Clean All Major AppliancesHands cleaning refrigerator.
Unless you’re purchasing brand new appliances for your home, it’s a smart decision to clean all of the major appliances in your new home. These include: oven, refrigerator/freezer, washing machine, dishwasher, and any other large appliances. A fresh clean not only gets rid of any germs and bacteria, but it also makes your new home fresh and ready for you and your family. Another important thing to replace: toilet seats. We’ve all used public restrooms before, but your home is not a public restroom. Get new toilet seats from your local hardware store. But if you’re okay with the ones you inherited, make sure you give them a good deep clean!

Budget Friendly Curb Appeal Ideas Done in a Day

CurbAppeal

 

88 percent of homebuyers begin the process online, looking at pictures on the listing site. Good photos and real curb appeal help entice buyers to check out your house in person. You want to make a great first impression, so don’t feel scared to make a statement — you want buyers to fall in love with your house. The fixes below are minor and budget friendly enhancements that can be done in a day to help make your house more inviting and appealing, and help get potential buyers to schedule a showing!Glam the Front Door

Glam the Front Door
The entry is a huge focal point for potential buyers, especially when it’s one of the first things they see. Create appeal by cleaning the front door — wipe it down, remove dirt, update the color with some paint. The front door should play off a home’s interior: add a kick plate, swag or a seasonal wreath to reflect the interior style of the house.

Create Symmetry
It is known that humans find symmetry beautiful – symmetry is attractive to the human eye, especially in nature. Symmetry is also appreciated in the design world for its familiarity, balance and it works with every style. Using symmetry to entice potential buyers is a quick and cost-friendly tool to the home seller: compose light fixtures, plants and front-door accents based on symmetry to Symmetrycreate welcoming and inviting entryways and boost the house’s curb appeal.

Makeover the Mailbox
If you have a mailbox, it can be a great way to accent your house and add a little touch of personality. If you’re going to replace the box, pick one that mimics the style and trim of the house. You also have the option of dressing up a mail box by painting the post to match the house’s exterior color, or you can surround it with flowers or other plants.

Add Outdoor Lighting
A quick, easy, and budget friendly way of adding appeal to the outside of your house is to add outdoor lighting. Outdoor lighting adds a little something extra, and it can also provide safety and security. Homeowners have many options for lighting, from wired to solar, and lights can be purchased at many retailers and hardware stores. Install landscape lighting along paths and trees.Outdoor Lighting

Patch Up the Grass
Pets, animals, weather and other events at your house can take a toll on your yard’s grass, and most buyers will notice a lawn that looks like it’s on its last leg. Cut out any dead spots and replace with sod, or, if you have time, replant with seed. If you live in a non-drought area, turn on the sprinklers: a lawn needs at least 1″ to 1 ½” of water per week and should be watered deeply 2-3 times per week.

Install Window Boxes
Window boxes can be a really budget friendly way to liven up the outside of a house. They help play up windows, and they can add a pop of color by way of plants or flowers. For a traditional look, choose boxes made of copper or iron, and pick painted wood for more of a cottage feel. Use a window box to play with flowers that will suit the lighting in the yard and the color scheme of the outside.

Renew Planters and Beds
Poorly maintained planters and flower beds can be a big letdown to potential buyers – especially when many view poor upkeep as an indication of what a house may look like inside. Be sure to prune overgrowth, pull weeds, plant extra flowers and add new mulch to restore life and color depleted by the sun and harsh weather. Adding a border around flower beds or along paths can be a great addition, and budget friendly. If your yard already has a border, Flower Bedclean and restore pieces that are worn or upgrade the stone altogether.

Another budget friendly fix you can do in less than a day is pressure washing any dirty siding, decks, patios, driveway or sidewalks. A pressure washer can be rented at any home improvement store for a small amount, and freshly washed pavement and siding can help make a home look revitalized. If you’re limited on outdoor space or have no yard, add some color by creating a container garden. These small gardens are easy to maintain and can easily be transported to your new residence once the sale is finalized. As a seller your top priority is getting the most out of your house — concentrating on small and easy fixes that are budget friendly can really help give your house that pop so many buyers look for.