Leaders in Real Estate #07 – Building a Winning Real Estate Team From Scratch with Carl Medford

Carl Medford

In this week’s episode we sit down with Carl Medford, a top producer from the East Bay from San Francisco, to discuss how to grow a real estate team from scratch.

leaders in real estate


Books mentioned in this episode:

The Millionaire Real Estate Agent – By Gary Keller

Leaders in Real Estate #06 – How to Make the Most Out of Media Opportunities With Cara Ameer

cara ameer

In this episode of the Leaders in Real Estate podcast we get to sit down with Cara Ameer. She’s been featured on local and national television, where she discusses real estate. To connect with Cara further, head to her website.


leaders in real estate


Leaders in Real Estate #05 – Failing Greatly with Dan Smith

by dan smith
In this episode of Leaders in Real Estate we sit with down with Dan Smith to discuss how to learn lessons from failures. Dan is an author, international speaker, and real estate consultant.

Dan’s Book: Failing Greatly: Your Guide to Achieving Success after Failure

Books Mentioned in the episode

Richest Man in Babylon

Disruptors, Discounters, and Doubters: Five Key Changes the Real Estate Industry Can Make to Improve Client Experiences and Protect Our Future

Listen on iTunes.

Connect with Jordan on Twitter.


Leaders in Real Estate #04 – Not Sweating the Small Things with Christy Murdock Edgar

christy murdock edgar

In today’s episode with sit with Christy Murdock Edgar of Writing Real Estate to discuss how agents can get the most out of setting a vision for their marketing.


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Is Your Brokerage Struggling on Social Media? It Could Be Because of These 4 Reasons

struggling on social media

If your brokerage is struggling to make a name for itself on social media, don’t worry – you’re not alone. Real estate is one of the most difficult industries to navigate on social media and digital marketing. The sales cycle for buying a home is every seven years, so keeping people interested in your brand for 2,555 days in between purchases is a serious task. That being said, it can be done.

The first thing you need to do is address the struggles you’re having. If you don’t know the problem, you won’t be able to find a solution. Here are the most common issues we see brokerages make on social media.

1. They aren’t social

Doing well on social media always comes down to being social. If you’re not engaging with others and showing an interest in their lives, why should they show an interest in yours? Social media is still fairly new, but one thing has always remained constant – it’s for being social.

2. Too heavy of a focus on sales

We’ve all seen the famous scene from Glengarry Glen Ross – and while the phrase “Always be closing” sounds good, it’s not the way social media works.  You need to take things slower. Treat social media the same way you would treat a gathering with friends. You wouldn’t walk up to everyone and immediately start telling them about your new listing, the price, and how many bedrooms it has! You’d tell some stories, get to know them, and then maybe they’ll like you enough to give you a call when it comes time to buy a home.

Like we said, the average person buys a home every 2,555 days – the odds you’re speaking to someone on social the day they’re looking is unlikely. Make friends, and they’ll remember you when their day comes.

3. Not being original

Social media isn’t easy. Just because anyone can write a post and hit publish doesn’t mean it’s that simple.

If you want to see real results, you need to take the time to plan your social media. Every quarter, have a content meeting and discuss upcoming events, trends, and themes you can use for the next three months. We’ve seen brokerages promote local scholarships, celebrate anniversaries, highlight their staff, attend charity functions, share their favorite local businesses, and do plenty of things other than just post active listings. Set aside some time to be creative, and you’ll see the fruits of your labor.

4. Not enough support

The world is using social media more every year to evaluate purchases before pulling the trigger, and the real estate industry is following this trend. Brokerages need buy-in from the top of the company that social media is an important investment, that helps inform potential clients about their brand’s mission and values. It can make or break a purchasing decision, and it should be taken as a serious investment.

Spending money on social media should be a part of every brokerage’s budget. Boosting Facebook posts, running ads on social media to past visitors of your website, and highlighting your company culture should all play a key role in your marketing strategy.


Berkshire Hathaway HomeServices Georgia Properties Announces Strategic Partnership with Voiceter Pro, Buyside and Reliance Network

Delivering New Voice-Powered Solutions for Alexa and Google Home

ATLANTA, GA (January 24, 2018) – Berkshire Hathaway HomeServices Georgia Properties is pleased to announce a strategic partnership with Voiceter Pro, Buyside and Reliance Network for exclusive real estate voice-powered solutions in the Greater Metro Atlanta market.  The innovative solutions planned will provide the most robust features available for real estate skills on Alexa and Google Home devices.    

The first release of the Atlanta Real Estate skill is available now and allows consumers to search properties, get a home value, or find an agent.  Alexa or Google Home will respond verbally and include verbal branding for Berkshire Hathaway HomeServices Georgia Properties.  If the consumer is searching for properties, they will also receive an email with a link to that specific search on the Reliance Network website which powers the real estate searches for Berkshire Hathaway HomeServices Georgia Properties.  They now have access to some of the industry’s most powerful search tools including Search by Drive Time, Search by Schools and many other filtering options.  If the consumer is asking for home values, they will receive an email with a link to the unique Buyside platform which provides three value estimates plus real-time buyer data including buyer heat map, buyer activity funnel and featured buyers.  

The next release planned will add the Buyside buyer data to the Alexa and Google Home voice.  Imagine Alexa or Google Home saying, “Your home is worth $450,000 and there are 750 buyers looking for a property like yours right now.  Would you like to be connected to a local expert from Berkshire Hathaway HomeServices Georgia Properties to meet them?”   

“We are committed to redefining the real estate experience with a new level of quality and innovation, said Dan Forsman, President & CEO of Berkshire Hathaway HomeServices Georgia Properties.  “These new voice solutions are emerging rapidly.  We are excited about the potential of this strategic partnership and look forward to delivering new advantages for consumers and our associates.”   



Berkshire Hathaway HomeServices Georgia Properties has over 1,650 associates and 23 offices across the Greater Metro Atlanta and North Georgia area. Led by president and CEO, Dan Forsman, the organization offers a full suite of real estate services including residential real estate, luxury real estate, new homes services, condo/ high-rise services, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. Berkshire Hathaway HomeServices Georgia Properties is an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Visit http://www.BHHSGA.com.


Leaders in Real Estate #03 – Making Your Marketing Work For You With Brandon Doyle

Brandon Doyle

In this episode, we sit down with Brandon Doyle, a real estate team leader and a co-author of Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent.

We get into the nitty-gritty of real estate marketing and where we see the biggest trends in the industry heading.

For more on Brandon, head to his website.

Listen on iTunes.

Leaders in Real Estate #02 – How this Millennial Uses “Old-School” Marketing to Succeed With Anthony West

anthony west real estate

In this episode, we sit down with Anthony West from Kansas City. Anthony has been an Inman contributor for the past three years and, a realtor for the past five. He sheds light on being a millennial realtor and the challenges that come along with it.

Listen on iTunes.

Leaders in Real Estate Podcast #01 – How IBM’s Top Salesperson Became a Real Estate Heavyweight

Meet Tony Floyd

leaders in real estate tony floyd

We sit down with Tony Floyd in this episode.

Tony is the Chief Marketing Officer at Berkshire Hathaway HomeServices Georgia Properties.  Since joining the company in 2006, Tony has become one of the nation’s leading experts on real estate marketing, technology, and strategy.  Tony graduated from the Kenan-Flagler Business School at the UNC-Chapel Hill.  He lives in Duluth Georgia and is happily married with three children.

To learn more about Tony and his company head to Berkshire Hathaway HomeServices Georgia for more info.


5 Mistakes Brokerages Make When It Comes to Their Digital Strategy

Some of the biggest online mistakes are the most common ones, especially in the real estate industry. Time and again brokerages make these five mistakes, but there is hope. None of them are difficult to correct, and once fixed they can provide extreme value to your team. Here are five common mistakes that brokerages make online.

1. Not personalizing your brand

Howard Schultz, the famous founder and former CEO of Starbucks, believes in his people. He knows that Starbucks is a people company that happens to sell coffee – his employees are the true value proposition.

You should position your brokerage this way, too. The people behind your brand are what make your brand something to be proud of – not the other way around. Show off your team members, their unique personalities, and their efforts to go the extra mile as much as possible. This guarantees you a great online presence, and it works offline as well.

2. Buying the cheapest website hosting

Here’s the deal: if you want people to engage with your website, search for listings, and get to know your team members, your website needs to be fast.

Loading time can literally ruin a brokerage’s online efforts. It doesn’t matter how great your content or your team is if your potential clients can’t access them quickly on your site. Here are the numbers you need to know:

-40% of people abandon a website that takes more than 3 seconds to load

-a one-second delay decreases customer satisfaction by 16%

-79% of people dissatisfied with how quickly a site loads won’t buy from the site again

These numbers tell the story – don’t cheap out on your web solution. Make sure your website loads quickly and properly on all browsers. You can contact us to see if your website is set up correctly and with the latest technology.

3. Avoiding social media

Social media isn’t just for the kids anymore. It’s taking over the real estate industry. It’s interesting to note that social media users engage with brokerages at very low rates, and the reason is simple – there’s too much selling taking place and not enough engaging.

Social media is supposed to be social – don’t fall into the traditional real estate trap of only posting your listings on Facebook. Engage, start conversations, and learn from your followers. This is where the true value lies.

4. Poor retargeting efforts

Retargeting is one of the most underutilized types of online marketing in every industry, but especially in real estate. One of the main reasons it’s so underutilized is because it sounds complicated. We’re here to deliver some good news: it’s not. You can learn how to set up your first retargeting ads on Facebook in under five minutes, it’s some of the best time you can spend learning about marketing your brokerage.

Once you set up a retargeting pixel, you can advertise to people who’ve spent time on certain parts of your website, filled out contact forms, and more. It helps you capture some of the lowest hanging fruit on your page. You’re 33 times more likely to sell a home with a retargeting ad than you are with a regular display ad. Don’t miss out.


5. Not creating content

In the age of the internet, all brands need to think of themselves as publishers to some degree. Otherwise, you’ll watch your competition take the driver’s seat and establish themselves as thought leaders in your market. The best brokerages have a dedicated blog on their website and they utilize it to the utmost extent.

Give your potential clients confidence by showing them you’re the real estate experts in their community. Blogging, earning media coverage, and creating custom content is the best way to do that.